The ChiQ Approach to Marketplace Growth

I am Martha, the founder of ChiQLabs, and after successfully building and scaling my own Amazon brand to 10x growth, I now help premium, CPG, and emerging brands expand profitably on Amazon and other digital marketplaces. My approach is sustainable, data-driven growth — progressive, not aggressive — ensuring every account remains profitable while unlocking long-term scalability. I also partner with other marketers to help brands sell more while spending less.

How ChiQLabs was born: This philosophy inspired me to create ChiQLabs — an AI‑first boutique marketplace agency. We combine human expertise with AI‑native optimization to design tailored, category‑specific strategies that outperform one‑size‑fits‑all approaches.

What We Do Best

Amazon Seller Central & Vendor Central → Catalog optimization, A+ content, SEO, PPC campaigns, product launches, account health & compliance.

TikTok Shop → Influencer-led growth, short-video sales funnels, creative content strategies.

Shopify D2C Stores → Conversion-focused storefront design, integrated advertising, cross-channel expansion.

AI-Driven SEO & Content → Titles, bullet points, backend search terms, A+ modules, video creation, content assessments.

Advertising Strategy & Execution → DSP, PPC, TikTok Ads, Google Shopping with AI-native campaign structures, inventory planning, Tier 1 campaigns.

Expansion & Partnerships → Launch strategies for USA, UK, and EU, operations management, account health monitoring.

Martha, founder of ChiQLabs, in a studio

Why Brands Choose Us

AI-First Approach: Strategies designed for Amazon's AI systems (RUFUS, computer vision, search ranking).
Profitability First: Growth that protects ROI and margins, not vanity metrics.
Bespoke by Category: Every brand gets a tailored playbook, never a template.
Global Expertise: Experience across USA, UK, and EU marketplaces.
True Partnership: A boutique model that works alongside your team.

Let’s Grow Together

If you’re a premium, CPG, or startup brand looking to scale profitably, ChiQLabs is here to consult, guide, and execute strategies that help you reach new audiences, maximize performance, and future‑proof your business in the AI era of ecommerce.

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